Sonder Public Relations is a Des Moines, Iowa-based firm specializing in public relations, corporate and strategic communication, and crisis consulting. We are a subsidiary of Woodward Communications, Inc., and sister company to Two Rivers Marketing, also located in Des Moines.

We help our clients tell their stories through crisis management strategy, media training and effective corporate communication messaging. And because every story is unique, we take a personal and customized public relations approach to shining a light on their good work.

What makes us unique?
We do things a little different.

We believe in marrying traditional and unconventional tactics to achieve results in the areas of media relations, crisis management, corporate communication, public affairs, community relations and multicultural marketing.

Our Leader’s Story 

As principal of Sonder Public Relations, Tara manages all business operations and development. Most recently, Tara was group vice president of communications at Hy-Vee, Inc., where she was recognized for her work in the grocery industry with Progressive Grocer’s Top Women in Grocery Rising Star Award and the Hy-Vee Chairman’s Leadership Above and Beyond Award.

A well-rounded, multifaceted PR professional

In addition to her work in the retail industry, Tara was the communications manager for a prominent student lending organization, where she assisted with marketing, branding and government relations. She also spent several years with Two Rivers Marketing, where she worked on several major construction equipment accounts including Bobcat Company.

A gifted storyteller

Tara became a professional storyteller at a young age — getting her first reporting internship with the Des Moines Register at age 19. She went on to be a reporter for the Chicago Tribune and Omaha World-Herald. Her keen ability to relate to people from all backgrounds and experiences has served her well throughout her career.

A committed community leader

She currently serves on Iowa State University’s Greenlee School of Journalism Advisory Council, the board of directors for Bravo Greater Des Moines and the ALS Association Iowa Chapter, and is a member of American Marketing Association Iowa and Public Relations Society of America Central Iowa chapter. She resides in Clive, Iowa, with her husband and their three daughters.

Read Tara's complete profile.

Our Sister Company’s Story

Two Rivers Marketing, a subsidiary of Woodward Communications, Inc., began in 2000 with a team of marketing experts serving business-to-business clients in the industrial equipment manufacturing industry. The agency has grown to become a leading business-to-business agency providing advertising, public relations, media and interactive services for clients in the construction and mining, agricultural, industrial, environmental and financial services industries. Two Rivers Marketing is headquartered in Des Moines, Iowa.

Visit Two Rivers Marketing for more information.