Every
Story
Matters

WHAT WE DO

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We know you have a story that people need to hear. And we want to help you tell it. We’re a public relations firm that uses our diverse experience and innovative strategy to get messages heard.


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Media Relations

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Crisis Management

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Corporate Communication

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Public Affairs

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Community Relations

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Multicultural Marketing

WHO WE ARE

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At Sonder Public Relations, every story matters. Our name comes from the word "sonder" — the realization that each passerby is living a life as vivid and complex as our own. And that all of us have our own epic story.

POSITION

YOUR

BRAND

REACH
YOUR
AUDIENCE

"You should always have a strategy for how you’ll interact with reporters. Why? Because what’s said during those first few minutes is critical."

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MEET OUR LEADER

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Want someone who understands how a story will unfold from every perspective? In her 20-year career, Tara Deering-Hansen has been on all sides — in the media, with an advertising agency and leading corporate communication teams.

Most recently, Tara was group vice president of communications for a $10 billion grocery chain, where she oversaw external and internal communications for its 250 stores and 85,000 employees. While there, her public relations efforts yielded the retailer national media attention in the Wall Street Journal, New York Times, USA Today, Forbes, Bloomberg and CNBC.

LEARN MORE ABOUT TARA

Tara Deering-Hansen

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